SavSwap: Tackling the online classified ads market

Innovative, quality journalism takes money to produce. In the past, one of the largest revenue streams for news organizations has traditionally come from the classified ad market – a revenue stream that has all but dried up in today’s era of Craigslist and eBay. As an online editor, developer, manager and digital strategist for Savannah Morning News and savannahnow.com, a midsized news organization owned by Morris Publishing Group, I’ve sat through countless digital strategy meetings discussing how we as a company can win back a sliver of the online classified ad market, if for no other reason than audience growth, and with the longterm goal of driving revenue to support our company’s journalistic efforts.

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