Resume/CV

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Profile: A digital editor and data/visual journalist with more than six years of experience and professional training in digital publishing, programming, interactive design, data visualization, deadline reporting, social media marketing and mobile-centric web development.

Experience

Co-Founder, borrow.ly
Brooklyn, NY. Jan. 2013-present.
Building a minimum viable product to determine market viability for a peer-to-peer item lending platform that incentivizes and rewards users for listing and lending unwanted or infrequently used household goods, appliances, tools and equipment to trusted, verified members of their community.

Center for Collaborative Journalism, Mercer University
Macon, Ga. Adjunct instructor. June 2013-present

-Develop device-agnostic stylesheet and more user-friendly editorial placement of content.
-Monetize digital presence with local display and inline ads.
-Present legal, real estate and public notice data in interactive format.
-Implement integrated print and digital CMS that uses Google Docs as intermediary between InCopy and WordPress.
-Train staffers/journalists on new CMS, mobile reporting, social media best practices.

Jacksonville Daily Record
Jacksonville, Fl. Newsroom innovation consultant. Nov. 2013-Jan. 2014

-Develop device-agnostic stylesheet and more user-friendly editorial placement of content.-Monetize digital presence with local display and inline ads.
-Present legal, real estate and public notice data in interactive format.
-Implement integrated print and digital CMS that uses Google Docs as intermediary between InCopy and WordPress.
-Train staffers/journalists on new CMS, mobile reporting, social media best practices.

Savannah Morning News/SavannahNow.com
Savannah, Ga. Digital Media Manager, Aug. 2012-Nov. 2013.
-Oversaw content production, digital/social outreach and product development for savannahnow.com, dosavannah.com and other cross-platform company products, achieving a nearly 500 percent growth in social reach and a record 7 million monthly pageviews.
-Led team of online producers/digital journalists; collaborated with traditional reporters and editors on optimizing print content for digital platforms; worked with marketing and sales departments to sell new mobile products.
-Developed and executed growth strategies for company-wide social media platforms, including existing accounts on Facebook and Twitter and new accounts on Instagram, Vine, Tumblr and Pinterest to reach younger audiences,
-Increased weekly average social reach from 21,000 to an average of 375,000 by end date. Grew Facebook fans from approximately 8.5K to 24K.
-Introduced “sponsored posts” on dosavannah.com, as well as “sponsored tweets” using retweets from the handle @SMNsponsored.
-Increased Facebook following by more than 115 percent in less than a year. Started new Instagram account that gained 1,400 followers within 7 months.
-Monitored and responded to metrics using Adobe Omniture, Google Analytics, Chartbeat, Sprout Social and Sparkwise.
-Responsible for introducing new interactive forms of storytelling that allow producers and reporters to visualize public data with little programming skills.
-Led native app development for iOS and Android platforms. Responsible for 19K app downloads.
-Developed HTML5/responsive content strategies and products, including the June 2013 launch of dosavannnah.com.
-Represented company on Morris Publishing Group’s corporate-wide Social Media and Mobile Stategy task-forces.
-Redesigned Savannah Morning News Mobile App, causing a threefold increase in active users in two weeks.
-Worked with Marketing and Sales Departments to promote company initiatives and develop new revenue streams.

The Telegraph/Macon.com
Macon, Ga. On-call reporter, May 2010- Nov. 2011. News intern, May 2009.
Reported full-time two summers for Georgia’s third largest daily broadsheet. Filled in on police, city hall, local education and state politics beats under daily deadline. Worked as on-call cops and general assignment reporter while taking classes.

BronxInk.org
Bronx, NY. Beat reporter, Fall 2011
Covered Norwood and Kingsbridge sections of the Bronx. Attended and reported from Community Board meetings. Redeveloped publication’s online presence. Put together special interactive package on unemployment in the Bronx.

The Oxford Student/OxfordStudent.com
Oxford, U.K. News Editor, Spring 2010. Web developer, Spring 2010.
Produced entire 12-page news section of Oxford University’s weekly student newspaper. Managed team of 14 reporters and covered more than 40 stories individually. Redesigned newspaper’s website and oversaw online content.

The Cluster/MercerCluster.com
Mercer University. Web developer, 2010. Online editor, 2011. Copy editor, 2008.
Founded, developed and launched MercerCluster.com, the digital edition of The Cluster and winner of the 2011 Best College Newspaper Site award for the state of Georgia. Grew Facebook ‘likes’ from around 30 to more than 900 in less than a month with integrated social media campaign.

Exposition Magazine
Oxford, U.K. Online Editor, Spring 2010-present
Created website and online publishing system for Oxford’s current affairs magazine. Manage online content and correspond via email with print editors.

College Hill Alliance/Knight Foundation
Macon, Ga. “The Basics” Committee Chair, 2008-2009.
Chaired public committee on urban revitalization. Produced online student-guide to the City of Macon for the Knight Foundation, located at collegetownmacon.com.

The Waycross Journal-Herald
Waycross, Ga. Intern news reporter, 2007.
Made morning cop calls. Wrote daily news stories.

Education

Columbia University Graduate School of Journalism
M.S., Digital Media, May 2012.
Concentration in digital media with courses in data visualization, information design, audience and metrics, photography, video, media business studies and consumer reporting. Awarded honors status in multiple courses. Wrote forthcoming master’s thesis on the history of The Philadelphia Inquirer’s suburban strategies in light of the paper’s recent financial woes.

Mercer University
B.A., Journalism, B.A., Southern Studies, May 2011
Graduated summa cum laude with a 3.94 GPA. Wrote honors thesis on coverage of the 1961 lunch counter sit-ins in the Atlanta press. Awarded Outstanding Senior Journalism Major. Served on student government. Edited University newspaper. Founded and planned annual 5K run around campus, raising roughly $3,500 to benefit children affected by HIV/AIDS.

University of Oxford
Study Abroad, Oxford Overseas Study Course, St. Peter’s College, 2009
Finished course with all alphas, specializing in Cold War history and media propaganda. Sat as news editor for University newspaper.

 

Skills

  • Web Development: Proficient in CSS3, HTML5, JavaScript, MySQL and PHP. Familiar working in WordPress, Drupal 7 and other content management systems.
  • Data: Comfortable scraping, refining, analyzing and visualizing data sets for journalistic purposes (Google Refine, Fusions Tables, Charts API, Excel, Tilemill, QGis, CartoDB, Leaflet, Tableau, Raphael.js, Caspio, d3.js).
  • Analytics: Knowledge of SEO strategies, Google AdWords, content optimization, social media analytics. Experience using real-time web analytics tools (Chartbeat) and traffic dashboards (Omniture, Google Analytics, Flurry).
  • Project Management: Experience overseeing and collaborating on large-scale digital initiatives from start to finish, including researching, brainstorming, team-building, prototyping, developing, designing, testing, launching and marketing new and existing cross-platform digital products.
  • Social Media Marketing: Proficient in content marketing and audience building on social platforms, including Instagram, Vine, Twitter, Facebook, LinkedIn and Google Plus. Experience running social media contests and promotions via third-party platforms (UPickEm, Tabsite, Statigr.am.).
  • Multimedia: Proficient in digital video, photo and audio recording and editing (Final Cut Pro, Soundtrack).
  • Design: Expertise in Adobe Creative Suite, including Photoshop, InDesign, Illustrator, Dreamweaver, Muse and Animate Edge.
  • News Writing: Experience working in traditional and nontraditional newsrooms under both daily deadlines and for enterprise and investigative projects. Knowledge of AP Style.
  • Management: Experience managing employees in a corporate environment, both in direct and indirect supervision.

Interests:

Data-driven stories, collaborative reporting, local-level coverage, Python/Django development, Polymer Project, responsive design, analyzing audience and metrics, news applications, social media storytelling.

Awards:

  • MJ Bear Fellowship Honorable Mention, Online News Association, 2013.
  • Best Online News Project, Georgia Press Association, 2013.
  • Robert C. Byrd Honors Scholar, 2008.
  • Valerie B. Edmonds Student Research Award, 2010.
  • Mercer Service Scholar, 2007-2011.
  • Henry Zuberano Scholarship-Leadership Award.
  • Outstanding Senior Journalism Major, 2011.
  • Best College Newspaper Website, Georgia College Press Association, 2011.

References:

  • Susan E. McGregor, Assistant Professor, Columbia University Graduate School of Journalism; Former Senior Programmer for News Graphics, The Wall Street Journal online, (212) 854-9523, sem2196@columbia.edu.
  • Sherrie Marshall, Executive Editor, The Telegraph (Macon, Ga.), (478) 744-4340, smarshall@macon.com.
  • Tom Rowley, Trainee Journalist, The Daily Telegraph (London, U.K.), +44 07545 138950, tom.rowley@telegraph.co.uk.

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