Levitt’s is one of the most insightful takes on the publishing industry I’ve heard in a while. It’s going to take a lot of restructuring and a ground-up approach, but I’m excited to be a part of it as we embrace the start-up culture in Savannah.
Innovative, quality journalism takes money to produce. In the past, one of the largest revenue streams for news organizations has traditionally come from the classified ad market – a revenue stream that has all but dried up in today’s era of Craigslist and eBay. As an online editor, developer, manager and digital strategist for Savannah Morning News and savannahnow.com, a midsized news organization owned by Morris Publishing Group, I’ve sat through countless digital strategy meetings discussing how we as a company can win back a sliver of the online classified ad market, if for no other reason than audience growth, and with the longterm goal of driving revenue to support our company’s journalistic efforts.